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****Cloud Virtual Offices is happy to announce that it will list operators by company name, and proudly display their company logo on its website.**** Having worked for over five years as a Web Broker to the Executive Suite industry before I joined Cloud Virtual Offices, the idea of identifying the centers we work with by name and logo on our web site seemed preposterous. So much so, that when the idea was first suggested to me, my immediate reaction was to disregard it instantly. However, if our partner brands stand for something, then isn't it useful information to bring to our clients? If we are to build trust and a mutually beneficial relationship with our center-partners, why should we fear transparency? There are legitimate reasons why a web broker hides partner identities. They do make significant investments in local paid search advertising and they seek to protect that investment. A prospect could leverage that information to contact the business center directly. However, we at Cloud Virtual Offices are not web brokers. We are a reseller of business center services, bundled with our own services. We are the client of our partners’ centers. That web broker golden rule need not apply. Why would we hide the name and reputation of the partner behind a significant portion of our services? We believe that both our clients and our center-partners value transparency. Transparency helps build trust. Trust is what builds long standing relationships. If the client understands that similar products will be offered at a similar price, locally or via Cloud Virtual Offices, then there is no conflict. If our center-partners understand that Cloud Virtual Offices helps grow their overall virtual office business, then we trust that they will take great care of avoiding any perception in the market place that buying a virtual office directly from them is any different than buying from us. Disclosing the nature of our local partnership has other benefits. If a client shows up to tour at a center, but doesn’t know which suite operator they are working with, or where “Cloud Virtual Office” is, they can be easily confused. An informed client is a client far more likely to be satisfied with the tour and to sign. The best example of this is a company like Expedia. Would you book a hotel or even a flight through Expedia without knowing with whom you are booking? Imagine showing up at the airport and not knowing which airline you are flying with, or arriving in a new city and trying to find your hotel called “The Expedia Inn”. This would be frightening to a traveler. When I told some of my web broker friends what we are up to, the response was unequivocal: “You’re crazy”. Well, maybe so, but we think it is worth the try. The market is changing, and our industry needs to change with it. Mobile workers, enterprise business, and social media dictate much of this change. Cloud Virtual Offices will be there every step of the way to guide its partners through the muddy waters. Whether it’s making simple changes such as listing each center’s company name and logo, or helping centers develop Touchdown and Coworking spaces to attract mobile workers, Cloud Virtual Offices want to be a trusted resource in the operators’ arsenal. Please let us know what else we can do to help. Lance Wood 
For the downloadable PDF version of THIS issue, To receive your FREE copy shipped quarterly, email info@revvedresults.com with "Subscribe" in the (For those residing outside of North America, there is a minimal annual subscription fee to cover shipping costs.) Executive Suite Success Archive: Volume I, Issue 1 (Feb 2010)
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